World leader in wood manufacturing boosts its CRM with the help of Salesforce and VISEO

As a global leader in wood manufacturing and innovation, the company has successfully implemented Salesforce CRM with the support of VISEO. This project has consolidated all business processes onto one unified platform, enhancing efficiency across the organization.

Streamlining Processes and Digital Initiatives

The company’s Commercial Director and Salesforce Manager emphasizes, “The new CRM helps us streamline our processes and drive digital initiatives across various professional areas.”

Company Overview

This Spanish multinational operates seven factories and employs over 1,100 people across 50 countries. With 93% of its business dedicated to exports and a turnover of more than €255 million, the company needed a flexible and easy-to-use cloud-based platform for its global workforce.

The CRM Project: A Global Transformation

In just one year, VISEO helped the wood manufacturer implement Salesforce’s cloud-based CRM software, which has enabled the company to:

• Organize its database efficiently
• Standardize processes across the organization
• Unite teams located in more than 50 countries
• View, analyze, and report real-time data for better decision-making

A 360º Approach to Customer Management

The new CRM is critical for maintaining positive relationships with both current and potential customers. Through this project, the company—already a leader in wood product innovation—not only expanded its customer base but also gained significant additional advantages.

Key Solutions Implemented

• Sales Cloud:
  Sales Cloud connects the sales team with marketing, commercial services, and other departments, offering a 360º view of the entire product lifecycle. This comprehensive view allows sales professionals to identify new opportunities, define better processes, and make more informed decisions.

• Service Cloud:
  Service Cloud provides a direct channel to the IT service, improving efficiency in customer service. Agents can view a customer’s complete history, enabling them to deliver personalized and effective support.

• Marketing Automation:
  This solution optimizes the company’s website as a key sales tool, enhancing lead generation and deepening understanding of the target audience. It aligns the company’s marketing efforts with those of its distributors, ensuring a more cohesive strategy.

The Benefits of Salesforce CRM

“ Digital transformation projects like the one we’ve implemented with VISEO demonstrate the versatility and significant advantages of an optimized Salesforce CRM ” states the Commercial Director.

VISEO: Leading Digital Transformation in Manufacturing

With a team of experts and specialized methodologies, VISEO has established itself as a global leader in Salesforce project implementation. Its proven track record in the manufacturing sector makes it an ideal partner for digital transformation projects.